Nautical Notes: Insights into Lake Life Living

Sometimes it’s the little things that matter most! Make Christmas memorable, down to every last detail with thoughtful stocking stuffers from the Gage Lake Life Store. While they may be...

For Those Who Want To Add A Little Sparkle or Flare To The Holidays: Niri Crew Neck Pullover  What’s the holidays without a bit of glitz and glam? The Niri...

The Lake Life Store, inside of PIER 290 Restaurant in Williams Bay, WI is the perfect stop for all your Holiday Hostess Gifting needs. From our adorable seasonal selection to...

Are you bringing home a new puppy for the Holidays? Or even better, is a rescue dog going to find its forever home? Either way, our gift guide for the...

Even Santa needs some extra help this time of year...  If you are running out of ideas for the man who has everything, the Lake Life store has got you...

Looking to be dubbed grandma, aunt, mom, cousin, or sister of the year by your family’s teen / tween this holiday season?! Look no further! We’ve compiled a list of...

  Lake Life Candle $48.00  Did you know that we offer the Lake Life Candle in two different scents? Our year round scent is Moss-Amber-Sage and our holiday scent is...

The weather may be hard to predict this time of year, however, there is one thing you can count on... Classic black and white dresses that take you from the...

YOU ARE INVITED! SAVE THE DATE!! SIP & SHOP!!! SATURDAY, NOVEMBER 9TH FROM 1-4PM 

While our summer season has come to a close, classic nautical style can easily be transitioned into your Fall wardrobe, here are our insights on how to do just that...

Fall Favorites at Lake Life Store As the weather cools down and summer comes to an end, we’re switching up the store with a brand new fall collection. Light dresses...

Lake Life Store's July Style guide The Lake Life Store is excited for a fun filled July. With many events on the calendar we are here to help you style...