Become a Lake Life Insider & Start Receiving Rewards

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Become a Lake Life Insider!

Earn points, unlock rewards, and enjoy more of the Lake Life with every visit.

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Lake Life Insider

BECOME A LAKE LIFE INSIDER

The Lake Life Insider is for those who truly live the lake lifestyle. Members earn points as they shop, unlock exclusive rewards, and gain early access to new seasonal collections. From special gifts and private events to insider-only perks, this is our way of recognizing the customers who make the Lake Life Store part of their time on the lake. Because the best parts of lake life are meant to be shared with those who appreciate it most.

How it Works

Join

Joining is free and can be done either online or in any of our Lake Life Stores

Earn Points

For every purchase, you'll earn points. $1 = 1 point

Get Rewards & Perks

Automatically receive perks as you enter into our 3 tiers: Crew, First Mate, Captain. Plus, use your points toward your choice of rewards.

VIP Tiers

Crew

0-749 Points 

Entry Reward: Free sticker 

Entry Perk:

  1. Newsletter signup for exclusive event invites 

First Mate

750 – 1,999 points 

Entry Reward: 10% off coupon

Entry Perk: 

  1. Early access to new seasonal collections
  2. Free birthday gift 

Captain

2,000+ Points 

Entry Reward: 20% off coupon

Entry Perks:

  1. Personal shopping event for you and two friends
  2. Free birthday gift 
  3. Captain Party

Redeem Your Points for Rewards

Redeem your points for rewards like gift cards, free products, and discounts.

Earn Points & Get Rewarded

The Lake Life Insider Rewards Program is your way to earn rewards, unlock VIP perks, and receive early access to the collections everyone will be talking about. As an Insider, you’ll earn points every time you shop, redeem rewards on your favorite Lake Life essentials, and move your way up through our VIP tiers.