Enjoy 24% Off our 2024 Best Sellers through 01/21/2025
The Distinctive Homes of America, Lake Geneva Wisconsin Revised 2nd Edition book is a fascinating and informative coffee table book that is loved and admired by everyone that opens it. This book celebrates the special community we get to call home and the creativity of the architects, homeowners and builders who appreciate excellent design. It features 56 distinctive homes all located on the shores of Geneva Lake. Featuring over 700 colored pictures spanning a wide diversity of architectural styles and time periods and highlights both exteriors and interiors of distinctive homes.
Each year we debut a few new hat designs that pay homage to our brand and represent the Lake Life lifestyle. While we like to offer a variety of designs and styles so everyone can find their fit, a few hats were so noticeably popular amongst our customers that we couldn't seem to keep in stock on our shelves for very long. The PIER 290 Hat was sought and enjoyed by many this year. From fans of the restaurant to customers that were looking for a new and different mesh back option to keep cool on hot summer days, this hat was a clear winner.
Bring the essence of Lake Life into your home with the Lake Life Signature Candle. This customer favorite goes beyond filling your space with the fresh, comforting scents of lake days —it transforms into a stylish cocktail glass once burned. The best part? Every candle purchased provides a meal for a child in need, making it a gift that feels as good as it smells! It is the perfect gift or treat for yourself with multiple uses and the added bonus of supporting a meaningful cause.
You asked, we delivered! There’s nothing more important than family, and through Gage Marine, Lake Geneva Cruise Line, and PIER 290 we provide our customers with family friendly experiences and deliver the Lake Life all year round. There couldn’t be a better way to take home your lake day memories than bundling up in matching sweatshirts! So in 2024 we released a new crewneck with a circle design that is available in sizes ranging from 2 Toddler to 3XL Adult. If you don’t have one already, catch one now for yourself or the whole crew during this limited time promotion.
Tumblers were all the rage in 2024! It’s no surprise that our Gage Burgee Tumbler found its way onto our top sellers list! Available in white or navy, these 40 oz, matte tumblers feature an etched Gage Burgee front & center. While our tumblers come paired with a clear straw, they feature a sliding sip OR straw option. For long days out on the water, keep your drink cold all day with either of these adorable cups... all while showing off your love of the Lake Life!
The Gage Cheers hat is a must have for any summer adventure, whether you're out on the boat or enjoying a casual day with friends. At Gage, we believe every moment at the lake is worth celebrating, and the Cheers Hat is a reminder to do just that. Lightweight and easy to wear, this hat comes in a variety of styles and colors, making it a versatile choice for anyone. It’s the perfect combination of comfort and style for all your summer outings. Whether you’re raising a glass or soaking in the sunshine, this hat adds a fun touch to every occasion.
SLOW NO WAKE! Whether you’re looking to add some pizzazz to your boat keys, car keys, or anything in between: we’ve got the keychain for you! This foam buoy replica is any lake lover's DREAM. Modeled after the iconic “Slow No Wake” buoy, this keychain adds the perfect nautical touch to your keyring. There’s never been a cuter way to keep your boat keys afloat. Best of all, it’s a great reminder to slow down and enjoy the lake life.
The Willie Hoodie continues to be a fan favorite year after year, loved for its perfect balance of comfort and style. Whether you are relaxing by the lake or bundled up by the fire, this sweatshirt is the ultimate go-to for any season, offering just the right amount of warmth, perfect for cool summer evenings and chilly winter days. These fast sellers have been restocked, so now's a perfect chance to grab one in your size! With its casual style and unbeatable comfort, this hoodie is a wardrobe essential you’ll reach for again and again.
THROWBACK!!! Nothing beats old school style! This year, our Gage Marine Vintage Photo T-shirt stood out as a favorite among customers! This tee features a simple Gage logo on the front, and a retro picture of Gage Marine on the back. After 150 years of Gage Marine, this tee is the perfect way to rep an iconic piece of Lake Geneva history! Available in a classic Navy, our throwback tee is sure to become a new favorite.
#1 Optimum Optical Sunglasses
DRUMROLLLLLLLLLLLLLLL.......This year, our top seller was Optimum Optical Sunglasses! With 28+ styles to choose from, you’re sure to find a pair that will suit you! If you’re constantly losing your glasses, fear not. At only $28 – our Optimum Optical glasses are the perfect pair to keep on the boat, in the car, or pretty much anywhere. With their quality, style range, and lightweight design – it’s no secret why these glasses were the #1 item of 2024! Shop our selection year-round and get ready to rock some new specs in the new year!