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What to Wear: Summer Town Events

What to Wear: Summer Town Events


Summer in Lake Geneva means FESTIVAL SEASON!! From Pig in the Park and Fourth of July fireworks to the Lobster Boil, Corn & Brat Roast, and Venetian Fest, summer around Lake Geneva is packed with can’t miss events. Here's what to wear for every celebration on your calendar! 

Pig In The Park 

Pig in the Park is one of Fontana's favorite family summer traditions. You'll spend the day enjoying great food, live music, family-friendly activities, and catching up with friends around the park. For an event like this, keep it easy with jean shorts and a cute sweater or top. A sweater and our Everyday Denim Short are perfect for a day outdoors, whether you're grabbing lunch from a food vendor or settling in for an afternoon of live music. Add your favorite sneakers, a pair of sunglasses, and you're ready for a FUN day in Fontana. 

 

Fourth of July Fireworks – July 4  

The Fourth of July on Lake Geneva is all about making memories on the water during the day and watching the fireworks at night. This year, enjoy TWO incredible types of shows: the traditional fireworks over Fontana and Liberty on the Lake, a drone light show that will illuminate the sky above downtown Lake Geneva. When the sun starts to set and the lake breeze rolls in, layers become your best friend. Pair a white sweater with our Suzanne Straight Crop red pant and our Penny Fedora Hat for a classic patriotic look. If you're feeling a little more nautical, our USA Nautical Flag Sweater with signal flags spelling "USA" is made for the occasion. Bring the  American Flag Luxe Throw Blanket, gather your friends, and settle in for one of the BEST nights of the summer. 


Fontana's Lobster Boil isn't just dinner, it's one of the BIGGEST summer traditions around Lake Geneva. Known as Fontana's biggest social event, it takes over Reid Park on the last Saturday of every July. Live music fills the park all day before turning into a dance party by evening. It's also the perfect event to have a little fun with your outfit. Our BR Lobster Sweater is always a crowd favorite, especially once the sun starts to go down, but anything in RED feels right at home. Add our Bella Special Edition Claw Clip for a playful finishing touch, and you're instantly part of the celebration. TRUST US, you won’t be the only one dressed for the occasion!!  

 

If there's one weekend that screams SUMMER in Williams Bay, it's Corn & Brat Roast. Between the fresh corn, brats on the grill, live music filling the park, and fireworks lighting up the lake on Saturday night, there's always something happening. It's the kind of event where you stop by for an hour and somehow stay all day. Our Harlow Top and Piper Pant make the cutest set that is a fun choice for the weekend. It feels classic, a little nostalgic, and right at home at one of Williams Bay's favorite summer traditions. Pair it with comfortable sandals and a crossbody bag, and you're ready for everything from a yummy piece of corn to fireworks after dark. 

 

Venetian Fest is one of those Lake Geneva weekends that everyone looks forward to all year. Between the carnival, live music, food stands, and fun along the lakefront, the entire town feels like it's one BIG celebration. Whether you're spending the day playing games, grabbing festival food, or finding the perfect spot for the boat parade and fireworks, you'll want something that's comfortable and easy to wear from day to night. A classic shift dress with V-neck detailing is a great choice for Lake Geneva Jaycees Venetian Festival. They're effortless, comfortable, and just dressy enough for a summer night by the lake. Toss a sweater over your shoulders during the day and pull it on when the sun goes down for a look that's ready for anything the weekend brings. You’ll be glad you packed a layer after a FULL day of festival fun. 

 

No matter what event is on your summer calendar, we've got the outfit to match. Stop by any of our three Lake Life Store locations in Williams Bay, Fontana, or downtown Lake Geneva to shop sweaters, dresses, sets, accessories, and all the little details that make summer on the lake even more fun. We’ll see you this FESTIVAL SEASON!! 

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