About Us

At Gage Marine, we believe that everyone deserves a taste of the "Lake Life". Whether through an unforgettable tour aboard the Lake Geneva Cruise Line, a lakefront dinner at Pier 290, or a seamless day of boating with the family- Gage Marine Corporation allows everyone to experience the "Lake Life" in a unique way. 

Our Lake Life Store is an embodiment of this spirit! These wonderful memories of Lake Geneva are what we intend to capture through our apparel and home decor. After all, the only thing better than a great time at the lake is a way to remember it forever!

"Lake Life Begins with Gage"


Gage Lake Life Store is located inside PIER 290 restaurant.


1 Liechty Drive, Williams Bay, WI 53191


Please call us at 262-245-2100 ext. 280 for our current hours.